USING AI IN YOUR MARKETING STRATEGY

Presented by John Chacksfield, Sharpmonkeys

I have been in digital marketing for over 25 years and worked with all sorts of businesses ranging from startups to corporates and even a Premier League football team.

This content has been developed to look at how you might use AI in your marketing. It should provide some insight, tips and ideas on how to use AI effectively as well as being aware of the pitfalls of using AI in your business.

For further information or help with your digital marketing strategy, you can contact me below.

An introduction to AI

AI for Good or Evil?

Automation

But it doesn’t stop there…

Automate nurturing leads by using tools like Zapier, Pipedrive and Albacross.

Zaps enable you to connect your favourite apps and software to create a seamless workflow.

Automation can minimise manual work & time consuming tasks.

diagram showing automated workflow tools

Using AI in your marketing

We have suggested five different uses of AI to assist your marketing.

Copy - Tools like ChatGPT, Bard, Jasper and Copy.ai can really help you create copy, stimulate ideas, headlines and inspirational conversation.

Content - Imagery, graphics and branding elements can be conceptualised quickly using tools like Canva & Bing.

Customer service - create talking avatars with Pipio, Synthesia and try Bhuman. Don't forget automation tools like Cheatlayer.

Advertising / SEO -Generate the best headlines with Adcreative. Chat with Bing. Find the niche keywords with KeywordInsights.

add subtitles and languages using Flixier. Dub your voice with Descript.

google logo

Think Google

What AI can and can't do for marketers.

digital marketing institute logo

DMi

The best examples of AI in marketing.
book cover  - scary smart by mo gawdat

Scary Smart

The Future of Artificial Intelligence.
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Blog

Now ChatGPT is here, we should all be out of a job.

Thank you